Blog
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The Future of Data Collection: Understanding the Role of Server-Side Tracking
In the digital age, data is the new gold and organizations face a myriad of challenges when it comes to collecting, analyzing and leveraging customer data effectively. From concerns over data privacy and security, to the limitations posed by evolving browser restrictions, the landscape of data collection is fraught with complexity.
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The End of Third-Party Cookies: A New Era for Server-Side Tracking
The digital marketing landscape is set to undergo a seismic shift with the impending deprecation of third-party cookies by Google. Google initiated trials of its new privacy features on January 4, 2024, discontinuing the use of third-party cookies in the Google Chrome browser for a small fraction of 1% of its users. Chrome, which dominates the global web browser market, plans to eliminate the use of third-party tracking cookies for all its users by the end of 2024.
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