Blog
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Prolonging the Lifetime of First-Party Cookies with Cookie Extender
The Cookie Extender functionality is designed to extend the lifetime of first-party cookies in browsers using the latest version of Intelligent Tracking Prevention (ITP) and was developed in response to changes introduced by Apple in iOS and MacOS in April 2023.
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How to setup Custom Loader using Tagual
We are pleased to announce our new Custom Loader feature, which will help you more efficiently overcome the obstacles imposed by ad blockers.
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The Future of Data Collection: Understanding the Role of Server-Side Tracking
In the digital age, data is the new gold and organizations face a myriad of challenges when it comes to collecting, analyzing and leveraging customer data effectively. From concerns over data privacy and security, to the limitations posed by evolving browser restrictions, the landscape of data collection is fraught with complexity.
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The End of Third-Party Cookies: A New Era for Server-Side Tracking
The digital marketing landscape is set to undergo a seismic shift with the impending deprecation of third-party cookies by Google. Google initiated trials of its new privacy features on January 4, 2024, discontinuing the use of third-party cookies in the Google Chrome browser for a small fraction of 1% of its users. Chrome, which dominates the global web browser market, plans to eliminate the use of third-party tracking cookies for all its users by the end of 2024.
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