Blog
-
The Year 2024 in Romanian E-commerce: Challenges and Strategies of Online Stores
Read the story
At the GPeC 2024 conference, we spoke with representatives of several successful Romanian online stores to gain a better understanding of the challenges currently facing the local e-commerce sector. From these discussions, it emerged that in 2024, online stores have encountered significant obstacles, from rising advertising costs and tracking difficulties to logistics complexities and international competition. -
Insights from GPeC 2024 – How Marketing Agencies Are Navigating Rising PPC Costs
Read the story
As we attended the GPeC 2024 conference, one theme emerged loud and clear across all our interviews with leading marketing agencies: the rising cost of pay-per-click (PPC) advertising. We spoke to several industry experts who shared their perspectives on how 2024 unfolded for e-commerce marketing and what the future holds. Here’s a summary of their insights, which can guide businesses on how to adjust their strategies in a volatile advertising landscape. -
Prolonging the Lifetime of First-Party Cookies with Cookie Extender
The Cookie Extender functionality is designed to extend the lifetime of first-party cookies in browsers using the latest version of Intelligent Tracking Prevention (ITP) and was developed in response to changes introduced by Apple in iOS and MacOS in April 2023.
Read the story -
How to setup Custom Loader using Tagual
We are pleased to announce our new Custom Loader feature, which will help you more efficiently overcome the obstacles imposed by ad blockers.
Read the story -
The Future of Data Collection: Understanding the Role of Server-Side Tracking
In the digital age, data is the new gold and organizations face a myriad of challenges when it comes to collecting, analyzing and leveraging customer data effectively. From concerns over data privacy and security, to the limitations posed by evolving browser restrictions, the landscape of data collection is fraught with complexity.
Read the story -
The End of Third-Party Cookies: A New Era for Server-Side Tracking
The digital marketing landscape is set to undergo a seismic shift with the impending deprecation of third-party cookies by Google. Google initiated trials of its new privacy features on January 4, 2024, discontinuing the use of third-party cookies in the Google Chrome browser for a small fraction of 1% of its users. Chrome, which dominates the global web browser market, plans to eliminate the use of third-party tracking cookies for all its users by the end of 2024.
Read the story