Blog
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Common Mistakes in Tracking codes and Consent Mode implementations and how to fix them
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In recent months, we have audited tracking and consent mode implementations on numerous e-commerce websites, ranging from small online stores to large platforms. -
How to reduce advertising costs with accurate tracking
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Digital marketing is essential for the success of many businesses, but rising costs can become a significant burden. One of the main causes of inefficiency in advertising budgets lies in incomplete or inaccurate data. By implementing accurate tracking, companies can eliminate waste, optimize campaigns and achieve better results with fewer resources. -
How to Overcome Tracking Challenges on Apple Devices
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Tracking on Apple devices has become a significant challenge for companies, which are relying on accurate data to optimize their marketing campaigns. -
Why Server-Side Tracking is not a method to evade Consent Mode, but is essential for Campaign Optimization
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Although it has already been 9 months since Consent Mode v2 became mandatory, many entrepreneurs still find it unclear. This is understandable — in eCommerce, priorities generally involve managing inventory, optimizing marketing campaigns, enhancing user experience and maintaining good customer relationships. Technical aspects such as Consent Mode often remain on the “to-do later” list. -
The Year 2024 in Romanian E-commerce: Challenges and Strategies of Online Stores
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At the GPeC 2024 conference, we spoke with representatives of several successful Romanian online stores to gain a better understanding of the challenges currently facing the local e-commerce sector. From these discussions, it emerged that in 2024, online stores have encountered significant obstacles, from rising advertising costs and tracking difficulties to logistics complexities and international competition. -
Insights from GPeC 2024 – How Marketing Agencies Are Navigating Rising PPC Costs
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As we attended the GPeC 2024 conference, one theme emerged loud and clear across all our interviews with leading marketing agencies: the rising cost of pay-per-click (PPC) advertising. We spoke to several industry experts who shared their perspectives on how 2024 unfolded for e-commerce marketing and what the future holds. Here’s a summary of their insights, which can guide businesses on how to adjust their strategies in a volatile advertising landscape. -
Prolonging the Lifetime of First-Party Cookies with Cookie Extender
The Cookie Extender functionality is designed to extend the lifetime of first-party cookies in browsers using the latest version of Intelligent Tracking Prevention (ITP) and was developed in response to changes introduced by Apple in iOS and MacOS in April 2023.
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How to setup Custom Loader using Tagual
We are pleased to announce our new Custom Loader feature, which will help you more efficiently overcome the obstacles imposed by ad blockers.
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The Future of Data Collection: Understanding the Role of Server-Side Tracking
In the digital age, data is the new gold and organizations face a myriad of challenges when it comes to collecting, analyzing and leveraging customer data effectively. From concerns over data privacy and security, to the limitations posed by evolving browser restrictions, the landscape of data collection is fraught with complexity.
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